CREATING GREAT BRAND MESSAGING

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This project will save us $6,000, allowing us to reach our goal of serving 250 nonprofit partners and increase our visibility to those in the community that need support services.

ESTIMATED TIME

30-50HOURS OVER 1-2 MONTHS

WHAT WE NEED

• Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, and mission and vision.

• Creation of taglines and talking points to help the Organization communicate clearly and concisely

• Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)

HOW THIS WILL HELP

The Bergen Volunteer Center has a variety of programs, that help build capacity for New Jersey nonprofits, create and strengthen corporate engagement programs, and provide direct services for children and families. As a result of this variety and diversity in programming, it has been a challenge to articulate clear, simple brand messaging. Our constituency is diverse and adds to the challenge, as we market specific programs. Additionally, we market in different languages to different ethnic groups, Latin, Korean, etc. and are challenged to tailor our messaging to each group. Through this project we hope to communicate a clearer identity to all our constituencies.

WHAT WE HAVE IN PLACE

We have a full-time Director of Corporate and community engagement, who mangages corporate and individual relationships with donors and community partners. We have a social media presence on Facebook, Twitter, Youtube. We have a Manager of Korean Outreach who works specifically with the various Korean populations. We have InDesign and Adobe Photoshop.